Impact of Green Marketing on Consumer Purchase Intention: The Mediating Roles of Social Media Engagement and Environmental Awareness.

Himel, T. H. (2026). Impact of Green Marketing on Consumer Purchase Intention: The Mediating Roles of Social Media Engagement and Environmental Awareness.. Journal of Contemporary Academic Research and Methodologies, 1(8), Article 033. https://doi.org/10.5281/zenodo.23388003

Himel, Tanvir Hussain. "Impact of Green Marketing on Consumer Purchase Intention: The Mediating Roles of Social Media Engagement and Environmental Awareness.." Journal of Contemporary Academic Research and Methodologies, vol. 1, no. 8, 2026, article 033. DOI: https://doi.org/10.5281/zenodo.23388003

Himel, Tanvir Hussain. "Impact of Green Marketing on Consumer Purchase Intention: The Mediating Roles of Social Media Engagement and Environmental Awareness.." Journal of Contemporary Academic Research and Methodologies 1, no. 8 (2026): 033. https://doi.org/10.5281/zenodo.23388003

Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T Chahal, H., Dangwal, R., & Raina, S. (2014). Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India: A case of electric sector. Journal of Global Responsibility, 5(2), 312-337. https://doi.org/10.1108/JGR-02-2014-0005 Chernev, A., Blair, S., Böckenholt, U., & Mishra, H. (2025). Is sustainability a liability? Green marketing and consumer beliefs about eco-friendly products. Journal of Public Policy & Marketing, 44(2), 261-275. https://doi.org/10.1177/07439156241264286 De Oliveira Lima, L. A., dos Santos, A. F., Nunes, M. M., da Silva, I. B., da Silva Gomes, V. M. M., de Oliveira Busto, M., ... & do Nascimento João, B. (2024). Sustainable management practices: green marketing as a source for organizational competitive advantage. https://doi.org/10.24857/rgsa.v18n4-087 Dai, J., & Sheng, G. (2022). Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention. Business Strategy and the Environment, 31(7), 3421-3436. https://doi.org/10.1002/bse.3092 El Hedhli, K., & Zourrig, H. (2023). Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel. Journal of Marketing Communications, 29(5), 433-454. https://doi.org/10.1080/13527266.2022.2034033 García-Salirrosas, E. E., & Rondon-Eusebio, R. F. (2022). Green marketing practices related to key variables of consumer purchasing behavior. Sustainability, 14(14), 8499. https://doi.org/10.3390/su14148499 García-Avilés, J. A. (2020). Diffusion of innovation. The international Encyclopedia of media psychology, 1(8), 1-8. Husnain, M., & Toor, A. (2017). The impact of social network marketing on consumer purchase intention in Pakistan: Consumer engagement as a mediator. Asian journal of business and accounting, 10(1), 167-199. Jacoby, J. (2002). Stimulus‐organism‐response reconsidered: an evolutionary step in modeling (consumer) behavior. Journal of consumer psychology, 12(1), 51-57. https://doi.org/10.1207/S15327663JCP1201_05 Jennedy, B. D., & Maupa, H. (2025). the Influence of Social Media Marketing, Price discount, and Online Customer Review on Purchase Intention of Skintific Products on Shopee Live. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8(2), 5928-5942. https://doi.org/10.31538/iijse.v8i2.7173 Kim, Y., & Chon, M. G. (2022). Exploring effects of message framing on supportive behaviors toward environmental corporate social responsibility. Corporate Communications: An International Journal, 27(4), 760-780. https://doi.org/10.1108/CCIJ-01-2022-0003 Krowinska, A., & Dineva, D. (2025). The role and forms of social media branded content driving active customer engagement behaviours. Journal of Marketing Management, 41(9-10), 1030-1060. https://doi.org/10.1080/0267257X.2025.2544808 KV, S., Kp, N., & Kamath, G. B. (2021). Social media advertisements and their influence on consumer purchase intention. Cogent Business & Management, 8(1), 2000697. https://doi.org/10.1080/23311975.2021.2000697 Lestari, K. P. K., Rafiah, K. K., & Arviansyah, M. R. (2025). Live shopping and consumers’ purchase intention in e-commerce: A systematic literature review. Airlangga Journal of Innovation Management, 6(1), 171-183. https://doi.org/10.20473/ajim.v6i1.70707 Mahmoud, T. O. (2018). Impact of green marketing mix on purchase intention. International Journal of Advanced and applied sciences, 5(2), 127-135. https://doi.org/10.21833/ijaas.2018.02.020 Mataracı, P., & Kurtuluş, S. (2020). Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior. Journal of Global Scholars of Marketing Science, 30(3), 304-318. https://doi.org/10.1080/21639159.2020.1766988 Nabivi, E. (2025). The role of social media in green marketing: How eco-friendly content influences brand attitude and consumer engagement. Sustainability, 17(5), 1965. https://doi.org/10.3390/su17051965 Nguyen-Viet, B. (2022). Understanding the influence of eco-label, and green advertising on green purchase intention: The mediating role of green brand equity. Journal of Food Products Marketing, 28(2), 87-103. https://doi.org/10.1080/10454446.2022.2043212 Nguyen, V. H. (2025). Corporate social responsibility disclosure and firm value: a signaling theory perspective. Journal of Economics and Development, 27(2), 114-128. https://doi.org/10.1108/JED-02-2024-0067 Pham, B. T., & Huynh, T. H. (2026). Greenwashing and brand avoidance: examining green scepticism, green perceived risk, and green consumer confusion. Journal of Services Marketing, 40(4), 493-504. https://doi.org/10.1108/JSM-07-2025-0471 Poturak, M., & Softić, S. (2019). Influence of social media content on consumer purchase intention: Mediation effect of brand equity. Eurasian Journal of Business and Economics, 12(23), 17-43. https://doi.org/10.17015/ejbe.2019.023.02 Schunk, D. H., & DiBenedetto, M. K. (2020). Motivation and social cognitive theory. Contemporary educational psychology, 60, 101832. https://doi.org/10.1016/j.cedpsych.2019.101832 Sedky, D., & AbdelRaheem, M. A. (2022). Studying green marketing in emerging economies. Business Strategy & Development, 5(1), 59-68. https://doi.org/10.1002/bsd2.183 Shankar, M. U., Levitan, C. A., Prescott, J., & Spence, C. (2009). The influence of color and label information on flavor perception. Chemosensory Perception, 2(2), 53-58. https://doi.org/10.1007/s12078-009-9046-4 Simanjuntak, M., Nafila, N. L., Yuliati, L. N., Johan, I. R., Najib, M., & Sabri, M. F. (2023). Environmental care attitudes and intention to purchase green products: Impact of environmental knowledge, word of mouth, and green marketing. Sustainability, 15(6), 5445. https://doi.org/10.3390/su15065445 Singh, P., & Singh, A. K. (2025). The digital revolution: exploring new media in the 21st century. Crown Publishing. Sinha, R., & Annamdevula, S. (2023). Is scepticism a barrier to green purchase behaviour? Testing a comprehensive model in the Indian context. Society and Business Review, 18(4), 668-690. https://doi.org/10.1108/SBR-09-2022-0251 Whyman, T. (2026, April 13). ‘Social media was once a great global conversation. Now it’s just individuals locked into their own private worlds’, The Guardian, https://www.theguardian.com/commentisfree/2026/apr/13/social-media-uk-adults-posting-less-twitter-x Zogaj, A. (2023). Nonprofit organizations, social media, and trust: How self-congruence can help organizations choose the right social media endorsers. Journal of Nonprofit & Public Sector Marketing, 35(5), 568-588. https://doi.org/10.1080/10495142.2022.2130496

Article Access

Metadata

Article Info

Share

Share on X Share on LinkedIn Share on WhatsApp